Jerome Simmons, Marketing and Advertising

Hi, I'm Jerome Simmons. Welcome to my profile!

Jerome Simmons's Bio:

Creativity. Consistency. Clartiy. These three themes are visible throughout the marketing career of Jerome Simmons. From obtaining his MBA from Florida A&M University and throughout his 10+ years in marketing, Jerome has delivered value and measurable success each step of the way.Jerome recently served as Marketing Manager for XINNIX, The Mortgage Academy. XINNIX provides sales and leadership development training for the Mortgage industry. He led a rebranding effort as well spearheaded a collateral and website redevelopment initiative that included vendor selection, content development, and project management.Jerome is also the Chief Marketing Strategist for ASPIRE! Strategy Group (ASG). ASG develops business operations and marketing training, coaching, and resources that empower small business owners, social entrepreneurs and nonprofit leaders to reach their highest aspirations.Prior to ASG, Jerome served as Senior Digital Marketing Consultant for eFish Marketing – the largest Security Marketing firm in the Nation. In this role he applied his knowledge and experience in inbound, social media, and digital marketing to help his clients generate more sales-ready leads.Before his role at eFish Marketing, Jerome oversaw the strategic planning, development, and implementation of marketing & communications programs for Carter Brothers, LLC – a leading national provider of commercial fire & security systems. In this position, he consulted with the CEO, Vice President of Sales, and local branch managers to design creative marketing campaigns and materials including traditional advertising, sales promotions, direct mail, interactive marketing, social media, public/media relations, and event marketing. Jerome also led multi-functional proposal development teams and wrote talking points and speeches for the CEO. As a trusted advisor to the executive team, Jerome influenced sales/marketing strategy and provided tools directing the Sales department to focus on targeted vertical markets.Previously, Jerome served as Regional Marketing Executive for Boost Mobile– an urban brand and prepaid division of Sprint Nextel. Overseeing a 10-state territory, He developed and implemented integrated marketing campaigns for 7 regional distributors and 5 national retail partners including Wal-Mart, Radio Shack and Best Buy that included outdoor, radio, retail & event marketing solutions. Jerome was able to increase retail traffic and sales by utilizing gift with purchase promotions, strategic live radio remote broadcasts & booth presence at concerts and community events.Prior to Boost Mobile, Jerome served as the Media & Marketing Group Manager for a non-profit organization in Tallahassee, FL. While there, he led and cultivated creative excellence in three departments: website & graphic design, publishing, and television production. Jerome also developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Additionally, he coordinated all publicity activities; negotiated media buys; and coordinated promotional events, concerts, and conferences.Jerome is a results-oriented marketing strategist utilizing creativity, consistency, and clarity to provide creative solutions that drive sales growth and brand awareness.

Jerome Simmons's Experience:

Product Marketing Manager at LexisNexis Risk Solutions
February 2014 - Present | Alpharetta, GA
Developed research study and led content marketing initiative that garnered over 700 downloads, 100 MQLs, 14 national news stories, and numerous television and podcast interviews including the Wall Street Journal. Manage marketing activities including value proposition and messaging development, demand generation activities, content and sales tool development, and industry specific marketing communications to internal and external stakeholders. Launched and managed white paper campaign that generated over 600 downloads and 3 national trade publication news stories in 3 months.
Marketing Manager at XINNIX, The Mortgage Academy of Excellence
February 2013 - February 2014
Led rebranding, collateral and website redevelopment initiative including vendor selection, content creation, and project management. Initiated and managed lead/demand generation campaigns that included email marketing, lead nurturing, display advertising, social media, and content marketing. Created strategy for launch of new business line including traditional marketing, public relations, SEO, and pay- per-click advertising.
Marketing & Communications Manager at Carter Brothers, LLC
October 2008 - December 2011
Defined, directed, and implemented company-wide marketing strategies and initiatives to increase sales and promote company's brand and value proposition. Designed innovative lead generation programs that included a mix of outbound and inbound marketing, social media, advertising, promotions, direct mail, Google AdWords, public relations, and industry events. Collaborated with business units, sales department, design firms, and advertising agencies to develop strategic communications programs and materials to boost market awareness.
Marketing Strategist at The Simmons Strategy Group
November 2007 - October 2008
Developed and implemented strategic marketing plan. Launched online marketing strategy utilizing websites, email promotions, blogs, and podcasts. Established booth presence at targeted networking events and trade shows. Developed low-cost, high-ROI guerilla marketing training program. Created and implemented lead generation strategies. Built relationships with southeastern entrepreneurs and nonprofit leaders. Developed and launched event marketing strategy for conferences, seminars and workshops. * Hosted empowerment & training conference for over 50 business owners and aspiring entrepreneurs * Developed client business plan that secured $1.8M in financing * Researched and developed marketing plans in the following sectors: Retail, Restaurant, Non-Profit, Personal Services, Social Services, Consulting, Health (Personal Training) & Financial Services (Tax Preparation) * 2007-2008 Finalist and Second Place Winner of Miller Urban Entrepreneurs Series Business Plan Contest
Regional Marketing Executive at Boost Mobile
February 2007 - November 2007
Simultaneously coordinated strategic marketing activities for the mid-south and southeastern US. Developed and implemented integrated marketing campaigns for 7 regional distributors and 5 national retail partners including Wal-Mart, Radio Shack and Best Buy that included outdoor, radio, retail & event marketing solutions. Increased retail traffic and sales by utilizing gift with purchase promotions, strategic live radio remote broadcasts & booth presence at concerts and community events. * Managed Co-op Budget of over $1.2 M * Developed marketing programs that achieved 90-140% of regional sales quota * Successfully negotiated marketing programs to a minimum of 20% below cost. * Coordinated and implemented marketing strategy for product test launch in four markets * Led booth/trade show presence at 12 events including Hoop it Up basketball tournaments and Fiesta Patrias festivals * Developed multi-distributor, multi-market advertising campaigns with various agencies
Media & Marketing Group Manager at ALARM International, Inc.
April 2002 - February 2007
Developed marketing & branding strategy. Led and cultivated creative excellence in three departments: website & graphic design, publishing, and television production. Created ad copy & produced radio and television commercials. Coordinated all publicity activities. Negotiated media contracts and purchased all media. Coordinated promotional events, concerts, and conferences. Developed new products and services. * Created, promoted, executed 12 successful integrated marketing campaigns and 6 major events * Produced and placed over 150 television, web, and radio broadcasts and commercials comprising of :30 & :60 sec PSAs and 30-minute radio and television specials * Developed over 25 new products and services including books, music recordings, and instructional packages * Directed the development and launch of 5 websites * Coordinated press conference that garnered news stories at all major local media outlets
Bookstore Marketing Manager at ALARM Bookstore - ALARM International, Inc
September 1999 - March 2002
Implemented customer loyalty program and standard operating procedures for quality assurance. Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Utilized Customer Relationship Management (CRM) system to increase sales. Managed inventory and served as primary book and music buyer. Managed budget and maintained financial records of sales and expenses. * Developed and implemented marketing strategy that increased customers and sales over 150% within three years. * Led team of up to 20 individuals. * Promoted to Media & Marketing Group Manager
Marketing Contractor at LexisNexis
February 2014
Marketing Strategist at ASPIRE! Strategy Group (self-employed)
February 2012
Client: eFish Marketing Services Provided: *Conducted sales presentations and webinars matching customer needs with website design, SEO, social media, and mobile marketing services. *Provided prospects with website and SEO analysis including keyword rankings, monthly traffic value, and inbound link assessments. *Developed and implemented innovative prospecting and lead generation methods to increase company visibility. *Utilized social media to position and brand the company as marketing experts within the Security Industry.

Jerome Simmons's Education:

Inbound Marketing University
2012 – 2012
Certified Professional, Inbound Marketing
Florida A&M University
1995 – 2003
Bachelor of Science
Concentration: Business Administration
Florida Agricultural and Mechanical University
1995 – 2003
MBA
Concentration: Marketing Concentration
Pragmatic Marketing
Certified Pragmatic Marketer

Jerome Simmons

B2B Marketing Strategist | Marketing and Advertising

Hi, I'm Jerome Simmons. Welcome to my profile!

Jerome Simmons's Bio:

Jerome Simmons's Experience:

Product Marketing Manager at LexisNexis Risk Solutions

Marketing Manager at XINNIX, The Mortgage Academy of Excellence

Marketing & Communications Manager at Carter Brothers, LLC

Marketing Strategist at The Simmons Strategy Group

Regional Marketing Executive at Boost Mobile

Media & Marketing Group Manager at ALARM International, Inc.

Bookstore Marketing Manager at ALARM Bookstore - ALARM International, Inc

Marketing Contractor at LexisNexis

Marketing Strategist at ASPIRE! Strategy Group (self-employed)

Jerome Simmons's Education:

Inbound Marketing University

Florida A&M University

Florida Agricultural and Mechanical University

Pragmatic Marketing